Images.com is a small Internet retailer of high-quality posters. The company has $800,000 in operating assets and fixed expenses of $160,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $5 million per year.
The company%u2019s contribution margin ratio is 10%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 10 cents.
Required:
1. Complete the following table showing the relationship between sales and return on investment (ROI).
2. What happens to the company's return on investment (ROI) as sales increase?