Question: Read all assignments.
Participate in Class Discussions.
Complete a term project, a four page report on a marketing topic based on a minimum of three Internet sources, evidenced by footnotes. A report describing current management practices in a corporation is acceptable. All quoted material should be referenced by footnotes.
An oral presentation is required to be a 5 minute summary of the term project, not a recitation of the written project.
- The term project will be graded on the basis of:
- Relevance to Principles of Marketing
- Clarity and thoroughness
- Appearance (cover sheet and jacket required)
- Oral presentation.