Select an industry with many competitors.
Select two key variables that segment the competition.
- Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
- Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.
- Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation