Homework: Market Analysis
Purpose
MBA Business Plan component
Context
One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this homework, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.
Instruction
Write a 525 words report that includes the following sections:
A. Section 1: Business overview, mission, and vision
B. Section 2: A Market analysis that includes the following components:
a. Market overview/needs analysis
b. Target market
c. Competitive analysis
d. Value proposition
C. Section 3: Recommendation
Use the Market Analysis Research document for details on what to include in each section.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.