You will soon be presenting your international marketing plan to the board of directors of EduTot using a professional PowerPoint presentation. Devote the time needed to properly review, revise, and edit your work. Create a presentation 15-17 slides complete with speaker notes (300-350 words for each slide) that flows nicely and smoothly and that includes the following items:
- title slide
- executive summary
- introduction
- country market selection
- country market environmental analysis
- country market competitive environment
- marketing objective
- target market
- product strategy
- distribution strategy
- communication strategy
- pricing strategy
- conclusions
- references (insert APA references in the notes section of the PowerPoint)
For more information on creating PowerPoint Presentations.
Objective:
- Complete a country study to identify the opportunities and challenges facing marketers across international borders.
- Critically discuss the marketing functions of product, pricing, distribution, and marketing. Communication in an international scope.
- Evaluate situations that present potential ethical and legal issues and develop solutions for those issues on a global scale.
- Evaluate the impact of technology on marketing internationally and using effective communication techniques.