Unit II Web Assignment: *E-Marketing Plan*
*The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture. The creation of an e-marketing plan can be viewed on page 62 of your textbook.
* During this course, you will use the CSU Online Library to compile a portion of this plan including company background (Unit II), situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI).
Additionally, you will compile a PowerPoint presentation of your e-marketing plan (Unit VIII).
For the Unit II Web Assignment, you are asked to introduce a new start-up organization, the product/service, and the general operation of the business. This should be an original idea including a thorough discussion of the basic business model with a focus on Internet marketing as applied to the customer value proposition within your company.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.