Competitor Analysis and Competitive Strategy
Project instructions:
Strategy Project assignment: Competitor Analysis and Competitive Strategy
The objective: is to conduct a competitor analysis and develop a competitive strategy for the WellPoint Company to operate in the country of Brazil by assessing the health care providers of Unimed, a local private healthcare company in Brazil and Express Scripts, global healthcare provider. Include in the paper an assessment of the competitive advantages of the WellPoint Company (comparing client strengths and weaknesses with competitors? strengths and weaknesses) and recommend a competitive strategy that will leverage the client firm?s strengths and mitigate its competitive weaknesses.
Begin this paper with an introduction, which consists of the description of the WellPoint Company, its product/service, the target buyer and market size in Brazil. This is the Opportunity statement for WellPoint’s products/services. The body of the paper, will consist of a Threat assessment specific to the competitors in Brazil.