Solved: Competitive positioning in the marketplace, Marketing Management

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Competitive positioning in the marketplace

Problem:

Am having a hard time finding information on Recreational Equipment Incorporated (REI) brand equity. I think it's more about their passion for the outdoors.

What is your opinion of the brand equity for REI and its competitive positioning in the marketplace? What competitive factors are in play for REI?

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Marketing Management: Competitive positioning in the marketplace

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