A. Situational Assessment / Environmental Scan – the broad view
look at: CREST(N)
Competitive Landscape – Is it a competitive industry? Who are primary competitors? What are they doing?
Regulatory – Three levels of government – who are they? what can they do to change your business environment?
Economic Factors – how is the economy doing?
Social Trends – what’s happening? what’s changing?
Technological factors- that would affect our business
Natural Factors- how does the environment enter into this?