Competitive intelligence and modern-day marketing
Question 1: How has the Internet impacted marketing research e.g. time, cost, approaches and validity?Question 2: What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?
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What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?
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Perform the calculations needed for vertical analyses. Round percentages to one decimal place.
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