Competitive advantage in the marketplace


Develop a response to the questions below about competition in the Golf Equipment Industry in 2008:

Q1. Identify the strengths and weakness of Callaway, TaylorMade, Titleist, Ping, and Nike. Which company has a competitive advantage in the marketplace? Why?

Q2. Based on the company selected in the previous questions, how can the company ensure that its competitive advantage is sustained?

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