Solved: Competition in the soft drink industry, Marketing Management

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Competition in the soft drink industry

Problem:

Competition in the soft drink industry is intense. Describe a soft drink brand you are familiar with (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.) in terms of the six level meaning a product brand has.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 14, 15, and 16, Pages 406-502.

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