Examine the internal resources, capabilities, and competencies of GOOGLE using key strategic management tools and models such as the VRIO Framework and Value Chain.
Look specifically for capabilities that are required for GOOGLE competitive advantage.
Be specific about GOOGLE resources (both tangible and intangible) that seem most strategically important, now and in your vision of the company's future strategic development.
Cleary state where firm Strengths and Weaknesses are found.
Analyze GOOGLE external environment including its general environment, industry, and competitive position. Choose a strategic management model such as PEST analysis or Porter's Five Forces Model to use in this analysis. Clearly state where external Opportunities and Threats are found.
Illustrate the key strengths, weaknesses, opportunities, and threats using a SWOT table. You might also develop a SWOT figure that depicts your findings in a way that allows for more effective integration and synthesis of your key ideas.