Assignment:
Q1. What, if anything, should Sony do to turn around the sales of the PS3?
Q2. What has been Sony’s strategic approach with regard to new product development?
Q3. What are the key success factors in the video gaming industry today? Are these the same as in the past?
Q4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3?
Q5. Compare the marketing program of the Nintendo Wii to the PS3. How are they different? For case studies, the write-up must at least answer the following questions:
• What are the main problems or issues of the case? Include both internal and external issues.
• What alternatives have been attempted to resolve the problems or issues?
• What recommendations can be made to resolve the case?
• Relevance of the issues raised in the case to real life business problems and applications.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.