Problem 1: Compare two social marketing platforms in terms of the following social marketing goals:
Goal 1: Encourage consumers to become fans and engage in conversation
Goal 2: Strengthen the brand through online conversations
Problem 2: Identify and describe how the multiscreen environment has improved the ROI for a local business in one of the two social marketing platforms you identified in #1. Provide a screen capture for at least one of the platforms that supports your choice. Make sure your screen capture displays the date/time stamp. Include 2 scholarly sources in your response.