Assignment Instructions: There are three discussion topics. Choose any two topics.
A minimum of two reply posts is required, but three or more value-added replies to classmate threads may earn maximum credit.
Respond to each topic as a separate thread, and label your post by topic number so that it is clear which topic is being discussed.
Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for each of the reply posts. For maximum credit, you will need three or more. You will also need a minimum of two references to support your reply responses to classmates. For maximum credit, you will need three or more.
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. Use the marketing experts in our course content. See the grading rubric for specific criteria and expectations for the discussion assignment.
TOPIC 1: Customer Expectations
PROMPT: Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction. What influenced the customer perceptions of performance (expectations, quality, responsiveness, price)?