Discussion Post: SPSS Marketing Help
• Run k-means cluster analysis using all the variables to identify 2 segments. Interpret and report the outcome of the analysis.
• Run k-means cluster analysis using all the variables to identify 3 segments. Interpret and report the outcome of the analysis.
• Compare the two analyses and which one would you prefer? Why?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.