Assignment:
Compare Netflix & Redbox
On page 123-124 of your textbook, Exercise 4B, asks you to compare Netflix and Redbox. Please follow the 3 steps to complete this assignment.
1. Please note there is not a specific reading on this case but instead you must find it online. Visit the Netflix and Redbox websites and study their features, prices, ease of navigation, user friendliness, and general layout.
2. Which of the 2 companies' websites reveal more effectively "the best movies" for the week? What are the best movies being rented this week?
3. Propose an analysis and report Netflix's website manager to reveal how her company can improve its performance by improving its website.
Things to consider below:
1. Compare and contrast the 2 companies and describe their similarities and differences.
2. Explain how these companies operating in the same industry go about marketing differently and why?
3. Conduct a SWOT analysis on each company.
4. Make suggestions for improvement