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Compare the mechanics of tracking events and campaigns

Assignment: Tracking (Google Analytics)

This assignment will assess the following competency: Evaluate the implementation of e-marketing analytics.

Directions:

For this assignment you will compose an essay in response to the following directions:

Compare and contrast the mechanics of tracking Events, Campaigns and E-Commerce Transactions.

The response should be two to three pages and include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Management Information Sys: Compare the mechanics of tracking events and campaigns

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