Discuss below in a 500 words:
"Marketing Objectives and Ethics in Marketing"
• From the e-Activity, discuss the primary reasons why firms that focus on fairness to stakeholders (i.e., customers) are more likely to be seen as ethical as those that do not. Explain the fundamental reasons why it is important to include marketing ethics at all stages of the marketing process.
E-Activity
Watch the video titled "Patrick Murphy Interview - Teaching Business Ethics & Marketing Ethics". (8 min 7 s). Consider companies that you appreciate for their good business practices, social responsibility work, environmental friendliness, fair-trade practices, charitable donations, etc. Be prepared to discuss. Video Source: BillDanielsEthicsUNM. (2011, April 21). Patrick Murphy Interview - Teaching Business Ethics & Marketing Ethics [Video file].
• From the second e-Activity, examine the marketing objectives of your favorite company, and discuss how its strategies are aligned to the objectives.
E-Activity
Use the Internet to research your favorite company's marketing objectives. Be prepared to discuss.
"Banks and the Federal Reserve System"
• Take a position on whether federal regulation helps or hurts U.S. banks. Provide support for your position.
• From the e-Activity, compare the main types of consumer and economic information each Website provides. Explain why you believe these sites list the same or different information.Bottom of Form
eActivity
• Each of the Federal Reserve Banks has its own Website and tries to specialize in specific types of information. Go to the Federal Reserve Bank of San Francisco's Website, located at https://www.frbsf.org, and the Federal Reserve Bank of Minneapolis's Website, located at https://www.minneapolisfed.org. For each Website, identify the types of consumer and economic information they provide. Be prepared to discuss.