Assignment:
Compare and contrast the information provided by Uber and Red bull reports.
Are there differences between the two reports in terms of the range of issues dealt with and the depth of coverage on specific issues, risk areas (labor, environment, human rights, supplier relationships, bribery, corruption, health, animal testing, etc.)? Do you think these differences can be explained by industry differences or the national origins of the MNCs or by the location of their foreign operations?
Emerging markets present both opportunities (generate profits, create societal value) and risks (pose challenging operating environments) for MNCs. Are there examples in the two reports you chose of the companies going beyond their legal responsibilities to creating shared value, of how they are achieving the perception of being socially responsible by the local communities in the foreign countries where they operate? Be sure to apply Porter's framework in your analysis.
The case for letting business solve social problems
By Michael Porter