Compare the costs and benefits of a licensing repurchase, Marketing Management

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Compare the costs and benefits of a licensing repurchase

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Compare the costs and benefits of a licensing repurchase and either establishment of a new production subsidiary in Japan through a Greenfield venture, exporting the American-produced t-shirts to Japan, franchising to another firm, or re-licensing to another firm

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Marketing Management: Compare the costs and benefits of a licensing repurchase

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