Assignment Instructions:
Review chapter 3 and read chapter 4 (Public Health's Role in Healthcare). Afterwards, please respond to the following 2 questions in complete sentences.
Question 1: Describe and compare the roles of the (a) State and (b) Local County (or City) health departments. What health services are provided by each one? How are they each funded?
Question 2: Select a public health issue of interest to you (an STD/HIV, COVID-19, chickenpox/measles, obesity, heart disease, diabetes, etc.). Afterwards, do some background researches on your selected health issue to ensure you understand the needs of the community, relevant target populations, etc. Please review pages 108-110 including the example of the social marketing plan for mammograms. Afterwards, draft a plan for a campaign to address your selected health issue, addressing the 8 "P's" (the marketing mix). Do not select mammograms as your public health issue. Please respond in complete sentences, not bullet points as used in the textbook. Clearly highlight and identify each "P" in your response (i.e., Product, Price, Placement, Promotion, Publics, Partnerships, Policy, and Purse strings)