Problem
• What were the possible risks of Louis Vuitton's first-ever television advertising campaign?
• In fall 2011, the euro/dollar exchange rate was 1=1.10. Assume that a European luxury goods marketer cut the price of an $8,000 linen suit by 10 percent when launching its spring 2015 collection. How would revenues have been affected when dollar prices were converted to euros?
• Louis Vuitton executives raised prices in the late 2000s, and sales continued to increase. What does this say about the demand curve of the typical Louis Vuitton costumer?
• Compare and contrast LVMH's pricing strategy with that of Coach.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.