Compare and contrast two vertical market companies and their strategic plans and determine their differences in terms of product offerings, sales processes, target markets, management style, customer service techniques, Web site or online offerings etc.
Please select from one of the following examples of vertical market companies:
Sony and Toshiba
Nordstrom vs. Macy's
Sears vs. JC Penney
Dell vs. Acer
Sams Club, vs. Costco
Staples vs. Office Depot
Zappos vs. 6pm.com
KiitchenAid vs. Subzero
Ford vs. Toyota