Problem
An age cohort consists of people of similar ages who have similar experiences. Commonly accepted age cohorts (for those who are born post-World War 2 with rough estimations) are as follows:
1) The baby boom generation: People born between 1946 and 1964
2) Generation X: People born between 1965 and 1985
3) Generation Y: People born between 1986 and 2002
4) Generation Z: People born 2003 and later
Pick two of the four groups and compare and contrast their consumer behavior characteristics. Include social media, globalization, and COVID-19 pandemic in your analysis.