1. Identify and explain the unique aspects of nonprofit organization marketing strategies.
2. Give examples of the COPQ (internal and external failure costs) and the cost of quality assurance (prevention and appraisal) costs, using relevant industry example(s) to illustrate your point(s).
3. Compare and contrast the supply chains for McDonald’s and for Toyota. Be detailed and specific.
4. Write a 1-2 page case analysis on Ford.
Include: services, target marketing, competitors, industry analysis, environmental scan, problems and solutions to thrive in the future, and summary.