Compare and contrast the real versus the ideal self list, Dissertation

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Compare and contrast the real versus the ideal self list

Question: 1. What is the Big Five?

2. Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.

3. How might the "digital self " differ from a consumer's self-concept in the real world, and why is this difference potentially important to marketers?

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