- define supply chain management. why is it important?
- describe the major function of marketing channels. why are these functions better accomplished through combined effort of channel members?
- list several reasons consumers often blame intermediaries for distribution inefficiencies
Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to be distributed?
a. New automobiles
b. Saltine crackers
c. Cut-your-own Christmas trees
d. New textbooks
e. Sofas
f. Soft drinks