Chapter 4 describes the underlying reason consumers make a purchase. Consider the differences in making a purchase on the Internet vs. an actual store. Please respond to all of the following prompts:
- Compare and contrast the customer buying process for a store and on the Internet.
- Does the physical need of an impulse purchase only happen at a brick and mortar store, or can it happen via the internet as well?
- Can the "need" be satisfied? In addition, is the possible purchase able to solve the reason why the consumer(s) is purchasing it to begin with or is one of the two limiting that function of purchasing the item? Explain.