Calculate and analyze the following ratios for your selected company for the last two years from the SEC Form 10-K:
- Gross Profit Margin
- Net Profit Margin
Compare and contrast the company's ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company's ratios are different than the industry/competitor standard.