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Compare and contrast the three strategies and use one

What are the biggest advantages of trade promotions?

What do you think is one of the biggest mistakes companies make in doing trade promotions and why? Incorporate concepts and examples from this week's lecture.

Sales Promotion Strategies

What are the three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. How does a marketer determine which strategy to use and why?

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