Question: 1. Compare and contrast process benchmarking, product benchmarking, and strategic benchmarking.
2. When benchmarking, what is the primary hazard in comparing measures across companies to gauge performance differences?
3. How do a firm's key business factors help direct its benchmarking program?
4. Provide several examples of the types of measures that are often gathered in benchmarking studies. How does a firm determine which measures should be included in its benchmarking program?