Customer Value. The textbook discusses grocery chains Aldi and Trader Joe’s. I want you to pick two local grocery stores to compare and contrast.
In your discussion compare and contrast the “formula for success” of each store.
Compare and contrast the target market for each store.
Compare and contrast how each store creates value for the customer. What is the value proposition for each store? (This may be more than their slogan “low prices every day,” and it may not be the values statement on the website, “Corporate Values: Teamwork - We are a winning team working together to earn the trust and loyalty of our customers, business partners & neighborhoods every day.)
Compare and contrast pricing. What part does pricing play in the store's customer value?
Be sure to read Real Marketing 10.1 ALDI: Impressively High Quality at Impossibly Low Prices, Every Day (posted in Canvas), and Real Marketing 10.2 Trader Joe’s Unique Price-Value Positioning: Cheap Gourmet, (page 301 in your text).