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Compare and contrast perceptual vigilance and perceptual

Question: 1. Compare and contrast perceptual vigilance and perceptual defense.

2. "The whole is greater than the sum of its parts." Explain this statement.

3. How do you identify a product's object, sign (or symbol), and interpretant?

4. How does semiotics help marketers understand consumer behavior?

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Marketing Management: Compare and contrast perceptual vigilance and perceptual

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Marketing Management: Compare and contrast perceptual vigilance and perceptual

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