1. Compare and contrast internal databases, marketing intelligence, and marketing research as a means for developing marketing information.
2. The board of directors is responsible for all of the following tasks and responsibilities EXCEPT? ________.
A. succession planning for the board but not for top management
B. board leadership including the? processes, makeup, and output of the board
C. strategy of the organization
D. risk versus initiative and the overall risk profile of the organization
E. sustainability