Compare and contrast customer needs wants and demands, Management Theories

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Compare and contrast customer needs wants and demands

After reading Chapters 1 and 2, answer the following questions: (Principles of Marketing, 15th Edition,Philip T Kotler, Gary Armstrong ISBN-10: 0-13-308404-3ISBN-13: 978-0-13-308404-7)

Question 1. Compare and contrast customer needs, wants, and demands.

Question 2. Describe the need versus the want for the following products: Gatorade, Nike shoes, and iPod.

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Management Theories: Compare and contrast customer needs wants and demands

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Management Theories: Compare and contrast customer needs wants and demands

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