Do Activity number one on page 20 in your text. I expect 4 good paragraphs covering the 4 P's of the marketing mix-price,place, product, and promotion. You need to use proper grammar and complete sentences.
1. Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?