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Compare advantages of using licensing as a market entry tool

Discussion Post: "Global Business Today and Licensing and Market Entries"

o Compare and contrast the main advantages and disadvantages of using licensing as a market entry tool. To support your determination, provide at least two examples of companies from different countries that use licensing as a global marketing strategy.

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Compare advantages of using licensing as a market entry tool

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