Problem 1. Describe a situation where you've bought a product or idea because of external influences. Did this interfere with your internal influencers? How was the company trying to position their product or service?
Problem 2. Describe why you feel its ok, or not ok for companies to play on consumers internal and external influencers. Reference your personal experiences.
Problem 3. Describe which internal factor or external influencer you feel is the most important to consider in marketing, and why? Describe your personal experiences?