Company targeted business segment
Problem: How many channel levels are appropriate for a company's targeted business segment and based upon this (the number), would the company use, exclusive, selective or intensive distribution? Why?
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What are the relevant issues involved for pricing inventory, workshops, and seminars? Evaluate the pricing strategies which are: demand-oriented, competition-oriented, or cost-oriented.
a. Estimate the sales and market share of department stores in a certain metropolitan area. b. Determine the design features for a new product that would result in maximum market share.
Problem 1. What are the three prongs of the social responsibility attack strategy embraced by some firms today? Problem 2. How would you describe proper socially responsible behavior?
Problem: What are the three main platforms of social media? For each describe both a benefit and challenge they present to today's marketing environment.
Q1. How can social media be used to market your product/genuine company in each destination? Q2. How do these strategies differ from the marketing methods employed in the product's country of origin?
This solution addresses methods to change prospective consumer behavior from simply liking Glazer to actually buying it. One idea is to physically put the product in consumer hands; via trials in venues where the customer is likely to be.
Think of the business you work for, or a Fortune 500 company you are familiar with. Does it utilize all three sides of the Marketing Triangle? Describe in detail how it does or does not.
Problem 1. What is one of the hottest marketing strategies for ensuring success in the highly competitive grocery industry? Problem 2. What does San Antonio-based H.E.B. call its approach to lifestyle marketing in the grocery industry?
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