Question 1: Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.
Question 2: How would Procter & Gamble market shampoo to Young Transitionals differently than Start-up families?
Question 3: How might Young Transitionals differ from Start-up Families in terms of products purchased?
Question 4: What significance does a marketing segment have to a company's marketing strategy?