Company introduces a new battery-operated dvd player, Marketing Management

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Company introduces a new battery-operated dvd player

Question: A company introduces a new battery-operated DVD player that weighs just three pounds for watching movies away from home. It views the DVD player as a product for frequent flyers who want a relaxing and enjoyable form of entertainment that they can control. This is an example of a: a. product concept b. repositioning strategy c. category concept d. brand position e. product-position

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Marketing Management: Company introduces a new battery-operated dvd player

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Marketing Management: Company introduces a new battery-operated dvd player

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