You work for a company in Australia as a Business Development Manager. Your company is exploring opportunities to expand into any one of the following countries.
Choose any one Country from the following list:
Do a Country factor Analysis and make recommendations to Management regarding the Country factors. In your Analysis, cover all the dimensions of the International Business Environment such as the Cultural, Political, Legal, Economic and Financial Environments. Also include the following in your analysis:
• Size and growth rate of the International Market
• "Market intensity" (customers' buying power)
• "Consumption capacity" (size and growth rate of the middle class)
• Country's receptivity to imports
• Infrastructure for doing business