Assignment:
QUESTION 1 Company Description
- What differentiates the chosen business from others, and the markets the business serves?
- Provide a written company description. Be sure to include all the basic components of a company description.
QUESTION 2 Market Analysis
- What are the strengths and weaknesses of each primary competitor in terms of sales, quality, distribution, price, production capabilities, reputation, and products/services?
- Does the chosen business have a competitive advantage? Please explain.
QUESTION 3 Organization & Management
- What are the responsibilities and expertise of each manager?
- What role will they play in managing personnel and resources?
Be sure to outline the skills and talents that each person posses (or will possess).
QUESTION 4 Service or Product Line
- Does the chosen business provide a service or product?
- What are the specific benefits of the product or service from the customers' perspective?
- How does the product or service meet the consumer needs?
- Explain the production process for the service or product.
QUESTION 5 Marketing & Sales
- How will the chosen business reach their customers?
- Provide a written description of the marketing strategy for the chosen business.
Be sure to include all the key components of a marketing strategy.