Company consider discontinuing or adding channels


Problem:I selected a product (Plasma TV) and I have to research it. I have to provide information on the channels that are used to deliver it to the end-user. I have to consider the following:

I selected a product (Plasma TV) and I have to research it. I have to provide information on the channels that are used to deliver it to the end-user. I have to consider the following:

1. Which channels mentioned do you think are most efficient and why?

2. Should the company consider discontinuing or adding channels to its strategy? Explain.

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Marketing Management: Company consider discontinuing or adding channels
Reference No:- TGS02022761

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