Problem: I need a IMC and Customer Satisfaction Strategy for a soul food restaurant (name): Integrated Marketing Communication (IMC) and customer satisfaction strategy. It needs to address the following questions with at least 3 references.
1. Discuss the company's advertising strategy and how it aligns with its marketing goals.
2. Discuss how the effectiveness of the advertising will be measured.
3. Discuss the promotional strategies that may be used in addition to advertising.
4. Develop an approach to measuring customer satisfaction with your company's product/service.
5. Discuss how gaps in customer expectations and experiences will be addressed.