Complete the following actions and prepare a 5 pages (300 words each page):
Please provide 2 references.
Conduct a country (PEST) analysis of Australia and Singapore for companies operating in the advertising industry. Based on this country analysis, recommend which of the two countries would have the greatest market potential, and explain why.
- Suggest the most effective market entry strategy for companies in this industry to enter that market, and provide supporting rationale.
- Use at least 2 data sources to support conclusions.