Companies often choose to use a number of channels routes, Operation Management

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Companies often choose to use a number of channels routes

Companies often choose to use a number of channels (routes to market) as part of their Channel Strategy.

a) Describe three different channels a company could choose.

b) Explain how a real company (manufacturer/producer) can benefit from the channel(s) it uses and how this supports its customers’ needs.

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Operation Management: Companies often choose to use a number of channels routes

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Operation Management: Companies often choose to use a number of channels routes

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