Companies and their e-marketing strategies


Problem: Please provide a blurb about each of the following companies and their e-marketing strategies.

  • Amazon
  • EBay
  • ETrade
  • Dell Computers

Companies that have successfully converted from "bricks" to "bricks and clicks":

  • Gateway (converted from clicks to bricks and clicks!)
  • Staples
  • Borders

I want to determine what made these companies successful. I'll then be applying some of the more interesting methods to my fictitious company.

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Management Information Sys: Companies and their e-marketing strategies
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