Problem: Please provide a blurb about each of the following companies and their e-marketing strategies.
- Amazon
- EBay
- ETrade
- Dell Computers
Companies that have successfully converted from "bricks" to "bricks and clicks":
- Gateway (converted from clicks to bricks and clicks!)
- Staples
- Borders
I want to determine what made these companies successful. I'll then be applying some of the more interesting methods to my fictitious company.